field of sunflowers with a "welcome" sign spanning it.

National agritourism survey seeking input from farms that welcome visitors

U.S. agricultural and aquaculture operators who welcome visitors — whether for on-farm education, direct sales, entertainment, recreation, special events and more — are invited to provide input about the forms of support they access and the challenges they face via an online survey, which will remain open until April 30, 2024.

This survey is part of a collaborative project led by Penn State with the University of Vermont, Oklahoma State University, the University of Maine, Northeast Regional Center for Rural Development, and other partners across the country. The goal of the project is to develop research-based information and guidance for farmers looking to diversify their incomes through agritourism activities.

“This survey will provide critical insights into the types of support that farmers need – whether it’s business assistance, developing networks, applying for grants, or navigating zoning and liability issues,” said Claudia Schmidt, assistant professor of marketing and local/regional food systems in the Penn State College of Agricultural Sciences. “Our goal is to help build the resources that agritourism operators need, to improve access to critical information and opportunities, and to shape policy decisions that impact the agritourism industry.”

Participants can expect to spend approximately 15 minutes completing the survey. To take part in the survey, please visit:

“We want to hear from any agricultural and aquaculture operators who participate in agritourism. The more responses we receive, the better service providers can understand and serve the needs of the agritourism sector,” Schmidt said. “So, if you offer education or rent event space on your farm, have a farmstand, a petting zoo, offer pick-your-own, farm stays, or other on-farm experiences, your insights are crucial, and we sincerely appreciate your willingness to participate.”

The project is funded by the USDA National Institute of Food and Agriculture.

If you have questions about the survey, please contact Claudia Schmidt from Penn State Extension at

Photo by Aaron Burden on Unsplash