Northeast Regional Center for Rural Development, Enhancing the capacity of Land Grant Universities to foster regional prosperity and rural development.

two people engaging in a sales transaction with the help of a smartphone

High-speed internet linked to more farms offering agritourism

June 25, 2024

The availability and adoption of high-speed broadband appears to boost the number of farms offering agritourism activities, according to a new study led by NERCRD researchers. Their findings, the researchers said, bolster the argument for expanding broadband availability in support of farm operators who want to benefit from the growing consumer interest in on-farm experiences.

Publications

Impact of Broadband Access on Agritourism Operations in the United States

July 23, 2023

Agritourism is a growing sector that can provide opportunities for rural entrepreneurs and boost rural development in the US. Online presence is crucial for agritourism operators because they cater to consumers. In this study, we employ count data regression models to investigate the relationship between broadband adoption and the number of agritourism operations. Our analysis shows that access to fast broadband internet in 2012 significantly increased the number of agritourism operations in 2017, underscoring the pivotal role of broadband connectivity in facilitating farmer-consumer interactions.