Resources for residents near the Upper Valley Region
On this page, you will find four resources that were developed for residents of the Upper Valley Region
of New Hampshire and Vermont. These resources can be used by the community to make decisions about tourism. They include:
Economic and Quality of Life Data Report
This report presents sustainable tourism indicators identified from public data sources in the. Get the report (PDF).
Visitors’ Survey Report
The purpose of this survey was to learn from out-of-town visitors to the region about their trip. The survey also asked visitors about how well they think the Upper Valley region is performing on certain factors, and how important they think each of these factors is to tourism in general. Specifically, they were asked about sustainability, competitiveness, relationships between humans and the environment, and travel preferences and behaviors post COVID-19. Get the Visitors Survey Report (PDF).
Residents’ Survey Report
In addition to out-of-town visitors, the Upper Valley region is used by nearby residents, too. This survey of local residents who recently visited the Upper Valley provides general indications of local perceptions of and attitudes towards tourism in this region of New Hampshire and Vermont. Get the Residents Survey Report (PDF).
Tourism First Impressions: Upper Valley Region of VT and NH
The Tourism First Impressions program creates an exchange between people from two (or more) destination regions. A visitor group provides feedback to representatives from the host region regarding perceptions of tourism strengths and opportunities. In May 2025, a team of four professionals from West Virginia spent 5 days/4 nights touring a variety of communities in and near the Upper Valley region of New Hampshire and Vermont. Get the First Impressions summary (PDF).
Tourism and Recreation Asset Map
An interactive map of the region’s tourism and recreation features.