Tourism Research in the Upper Valley Region
Resources for residents near the Upper Valley Region
Visitors’ Travel Behavior and Perceptions of the Upper Valley Region
Findings from a visitor survey for the Upper Valley Region located in New Hampshire and Vermont.
This visitor survey for the Upper Valley Region was conducted using the survey platform- Prolific with a valid sample size of 535 respondents from New York City (NY), Boston (MA), Springfield (MA), Hartford (CT), Montreal (Quebec), and other cities from NY, MA, CT, and Canada. These cities/states were identified as the target markets by the local leadership. This survey aims to learn more from visitors to the region about their trip characteristics and their perceptions of the importance and performance of sustainability indicators, destination competitiveness, relationships between humans and the environment, and travel preferences and behaviors post-COVID-19.