Insights on Agritourism Among Producers in Western U.S. States: Evidence from the 2024 National Agritourism Producer Survey
This report presents findings from the 2024 National Agritourism Producer Survey, conducted in part to address the type of knowledge gaps just identified. The survey questionnaire was developed by Cooperative Extension researchers as part of a larger project aimed at defining and enhancing the agritourism support system in the United States. The online survey was open from March through August 2024, and 2,139 agritourism operators across the United States responded. A total of 136 survey participants identified themselves as being in a Western region states by reporting the postal (ZIP) code of their farm. (To access the national-level findings, visit this page.)
This survey is part of a larger project aimed at defining and enhancing the agritourism support system in the United States. The primary objective of conducting this survey was to identify areas where targeted interventions and programs can support agritourism development. Respondents were asked to evaluate several critical factors that impact their agritourism business. This included rating the degree to which they felt different aspects of the environment pose a challenge to developing agritourism in their region, tourism features of the region in which they operate, the socio-cultural environment in which they operate, and their views on how challenging the regulatory landscape is to their agritourism business.