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Economic shocks, food insufficiency and mental health: Evidence from the COVID-19 pandemic

Millions of Americans experienced a sudden loss of income along with hunger early in the COVID-19 outbreak. Using Household Pulse Survey data from April 23, 2020 to March 29, 2021, the authors found that the pandemic significantly impacted both food sufficiency and mental health, with food insufficiency having a larger negative impact on mental health than income loss.

Authors: Yuxuan Pan, Linlin Fan, Stephan Goetz

Publication: Plos ONE Date Published: March 12, 2026

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Rural innovative firms and credit: Findings from the annual business survey

Credit access remains a critical constraint for rural firms. This study examines how the innovation orientation of businesses affects credit access in urban and rural areas using the 2021 Annual Business Survey.

Authors: Luyi Han, Timothy R. Wojan, Anil Rupasingha, Stephan J. Goetz

Publication: Elsevier Finance Research Open Date Published: September 17, 2025

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Design: A critical input to rural innovative entrepreneurship

Abstract: Described as a mediation between people and technology, design is critical to innovative entrepreneurship but has been ignored in innovation research. The rigorous study of design has suffered from an inability to differentiate firms that approach design as ad hoc from those approaching design as a structured, creative process. This research uses newly available data from the 2022 Annual Business Survey Design Module categorizing 4 different approaches to design. These data allow us to examine the link between design and innovation with a focus on businesses in nonmetropolitan counties that challenges conventional wisdom that design is overwhelmingly an urban phenomenon.

A news release describing the key findings and their implications is available here.

Authors: Timothy Wojan, Luyi Han, Zheng Tian, Stephan J. Goetz

Publication: Journal of Innovation and Entrepreneurship Date Published: June 18, 2025

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Explaining the Urban-Rural Export Gap: Evidence from U.S. Firms

Abstract: The U.S. urban-rural export gap is important given the share of manufactured goods in exports, the rural concentration of manufacturing activity, and recent federal investments in place-based policy. These investments raise questions about the size of the export gap and whether it is explained by differences in endowments or inherent rural disadvantages. Confidential trade data linked with business survey data alongside county-level variables allow an Oaxaca-Blinder decomposition of the export gapUrban factors compensate for a less trade favorable industry mix, including the advantages of urban scale in export performance which may be insurmountable for rural areas.

Authors: Luyi Han, Timothy R. Wojan, Zheng Tian, Stephan J. Goetz

Publication: Journal of the Agricultural and Applied Economics Association Date Published: March 30, 2025

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Insights and oversights: Behind the data on agritourism and direct sales in the United States

Abstract: Agritourism is growing worldwide as farmers and ranchers seek alternative sources of revenue, and consumer demand for agricultural experiences is on the rise. Understanding this sector is important for policymakers, researchers, agricultural service providers, and others seeking to support farm viability and rural entrepreneurship. However, in the U.S., this support is hampered by the lack of a clear definition and consistent, comprehensive means for measuring the agritourism sector. To illustrate the limitations, we highlight cases from two U.S. states (Texas and Vermont), where different forms of agritourism are present.

Authors: Chadley R. Hollas, Claudia Schmidt, Zheng Tian, Stephan J. Goetz, and Lisa Chase

Publication: Journal of Agriculture, Food Systems, and Community Development Date Published: August 26, 2024

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Cloud computing and rural globalization: Evidence for the U.S. nonfarm economy

Abstract: We use confidential firm-level data to examine the association between export intensity and subscription to cloud computer services – a technology that often requires very high-speed broadband. Our focus on rural nonfarm exports is motivated by the increasing concentration of manufacturing—the dominant export sector—in nonmetropolitan counties and the large public investment in extending high-speed broadband to underserved parts of the U.S. We find that cloud computing is associated with higher export intensity that is consistent with exporting activity placing new demands on IT-enabled functions such as order fulfillment and tracking, marketing, or document control.

Read a news release about this research here.

Authors: Luyi Han, Timothy Wojan, Stephan J. Goetz

Publication: Telecommunications Policy Date Published: June 15, 2024

Broadband access and agritourism operations in the United States

Abstract: An online presence is crucial for agritourism operators to connect with consumers. In this study, we use count data regression models to examine the correlation between average broadband speed adopted and the number of agritourism operations. We found that adoption of fast broadband in 2012 was associated with a significantly higher number of agritourism operations nationally in 2017, underscoring the role of broadband connectivity in facilitating interactions between farmers and consumers, as well as in promoting agritourism. However, only a weak association exists in rural counties, indicating that the broadband–agritourism relationship does not extend to less populated areas.

Authors: Claudia Schmidt, Luyi Han, Arian Moghadam, Stephan J. Goetz

Publication: Journal of the Agricultural and Applied Economics Association Date Published: June 17, 2024

How export performance is mediated by innovation, owner characteristics, and location

Abstract: We investigate how innovation affects rural nonfarm exports, and thus the U.S. trade deficit. Previous European studies indicate a positive link between R&D expenditures, patented innovation, and exports, but no comparable U.S. firm-level research exists. Using data from the Longitudinal Firm Trade Transactions Database and Annual Business Survey, we examine the relationship between innovation and exports for the United States. Employing a two-stage selection model to address endogeneity concerns, our findings suggest a significant connection between innovation and export. The study contributes to understanding the pivotal role of rural nonfarm exports and highlights policy implications for both trade and rural innovation.

Authors: Luyi Han, Timothy R. Wojan, Zheng Tian, Stephan J. Goetz

Publication: Economics Letters Date Published: March 28, 2024

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Women farmers and community well-being under modeling uncertainty

This research examines the association between woman farmers and community well-being using U.S. county-level data and finds that a higher share of farms operated or owned by women in a county is associated with higher rates of new business formation, longer life expectancies, and lower poverty rates. Read a related news article here.

Authors: Claudia Schmidt, Steven C. Deller, Stephan J. Goetz

Publication: Applied Economic Perspectives and Policy Date Published: January 16, 2024

Testing biasedness of self-reported microbusiness innovation in the annual business survey

This study tests for potential bias in self-reported innovation due to the inclusion of a research and development (R&D) module that only microbusinesses (less than 10 employees) receive in the Annual Business Survey (ABS). Previous research found that respondents to combined innovation/R&D surveys reported innovation at lower rates than respondents to innovation-only surveys. A regression discontinuity design is used to test whether microbusinesses, which constitute a significant portion of U.S. firms with employees, are less likely to report innovation compared to other small businesses. In the vicinity of the 10-employee threshold, the study does not detect statistically significant biases for new-to-market and new-to-business product innovation. Statistical power analysis confirms the nonexistence of biases with a high power. Comparing the survey design of ABS to earlier combined innovation/R&D surveys provides valuable insights for the proposed integration of multiple Federal surveys into a single enterprise platform survey. The findings also have important implications for the accuracy and reliability of innovation data used as an input to policymaking and business development strategies in the United States.

Authors: Luyi Han, Zheng Tian, Timothy R. Wojan, and Stephan J. Goetz

Publication: Plos ONE Date Published: January 12, 2024

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