Tourism and Outdoor Recreation

Insights and oversights: Behind the data on agritourism and direct sales in the United States

Abstract: Agritourism is growing worldwide as farmers and ranchers seek alternative sources of revenue, and consumer demand for agricultural experiences is on the rise. Understanding this sector is important for policymakers, researchers, agricultural service providers, and others seeking to support farm viability and rural entrepreneurship. However, in the U.S., this support is hampered by the lack of a clear definition and consistent, comprehensive means for measuring the agritourism sector. The best available data for the U.S. are from the quinquennial U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS)’s Census of Agriculture. However, the two questions used by the Census of Agriculture that relate to agritourism are worded in ways that limit a comprehensive understanding of the size and scope of the sector. To illustrate the limitations, we highlight cases from two U.S. states (Texas and Vermont), where different forms of agritourism are present. One such form, hunting, is included in the USDA’s economic assessments of agritourism; another, pick-your-own berries, is not. Along with tastings and purchases of locally grown products, this falls in the category of direct sales. The discrep­ancy can result in misrepresentation and misinter­pretation of the data in analyses and subsequent publications with distorted policy recommenda­tions related to agritourism. We discuss these cases alongside recommendations on how to more accurately measure, and support, agritourism development in the U.S.

Authors: Chadley R. Hollas, Claudia Schmidt, Zheng Tian, Stephan J. Goetz, and Lisa Chase

Publication: Journal of Agriculture, Food Systems, and Community Development Date Published: August 26, 2024

Tags: agritourism

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Land-Grant University Capacity to Support Recreation Economies in National Forest Gateway Communities

This report was developed by Doug Arbogast, Rural Tourism Specialist, West Virginia University Extension Service, with support from the Extension Foundation, Regional Rural Development Centers (RRDCs), and the members of the National Extension Outdoor Recreation Working Group (NEORWG). It describes findings from an assessment conducted in 2024 of the capacity of Land Grant Universities to provide both Extension and research support for the development of recreation economies, and to determine the places in each RRDC region best positioned to deploy resources for program implementation.

Authors: Doug Arbogast, West Virginia University

Publication: Published by Extension Foundation and NERCRD Date Published: September 20, 2024

Tags: NET

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2023 National Extension Tourism Conference Proceedings

With administrative support from the Northeast Regional Center for Rural Development, the National Extension Tourism Network (NET) has published proceedings from its 2023 national conference, which took place in Milwaukee, WI, September 24-27, 2023.

Authors: Edited by: Lisa Chase, Natalie Chin, Douglas Arbogast, Gwynn Stewart, Ann Savage, Mercedes Fraser

Publication: Published by the National Extension Tourism Network Date Published: September 18, 2024

Tags: NET

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Broadband access and agritourism operations in the United States

Abstract: An online presence is crucial for agritourism operators to connect with consumers. In this study, we use count data regression models to examine the correlation between average broadband speed adopted and the number of agritourism operations. We found that adoption of fast broadband in 2012 was associated with a significantly higher number of agritourism operations nationally in 2017, underscoring the role of broadband connectivity in facilitating interactions between farmers and consumers, as well as in promoting agritourism. However, only a weak association exists in rural counties, indicating that the broadband–agritourism relationship does not extend to less populated areas.

Authors: Claudia Schmidt, Luyi Han, Arian Moghadam, Stephan J. Goetz

Publication: Journal of the Agricultural and Applied Economics Association Date Published: June 17, 2024

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Direct-to-Consumer Sales of Agrifood Products by US Farms: Data from the 2022 Census of Agriculture

A new data brief by Jason S. Entsminger (University of Maine) and Claudia Schmidt (Penn State and NERCRD) provides a snapshot of the direct-to-consumer sales of agrifood products, and documents recent changes across the industry. The data brief, which was published by the Northeast Regional Center for Rural Development (NERCRD), is available below:

Authors: Jason S. Entsminger and Claudia Schmidt

Publication: NERCRD Data Brief Series Date Published: June 3, 2024

Tags: agritourism, data brief

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Agritourism and Recreational Services on US Farms: Data from the 2022 Census of Agriculture

A new data brief by Jason S. Entsminger (University of Maine) and Claudia Schmidt (Penn State and NERCRD) provides a snapshot of the national agritourism landscape and documents recent changes across the industry. The data brief, which was published by the Northeast Regional Center for Rural Development (NERCRD), is available below:

Authors: Jason S. Entsminger and Claudia Schmidt

Publication: NERCRD Data Brief Series Date Published: May 7, 2024

Tags: agritourism, data brief

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International Workshop on Agritourism 2022 Conference Proceedings

The International Workshop on Agritourism (IWA) 2022 Conference Proceedings is intended to increase access to the scholarship that was shared during the three-day conference, which was hosted by University of Vermont Extension in Burlington, Vermont, USA, on August 30 – September 1, 2022. It contains 27 peer-reviewed papers. NERCRD staff provided editorial, project management, and graphic design support to this effort.

Authors: Edited by Lisa Chase, Chadley Hollas, Xinyi Qian, and Claire Whitehouse

Publication: Published jointly by the National Extension Tourism Network and the Global Agritourism Network, with support from the Northeast Regional Center for Rural Development Date Published: July 13, 2023

Tags: agritourism, NET, proceedings

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Agritourism and Direct Sales Clusters in the United States

Agritourism and direct-to-consumer sales are increasingly used as diversification strategies to generate additional farm revenue streams. Yet despite their growing importance, the impacts, interactions, and adoption of these strategies remain poorly understood. Here we use univariate and bivariate local Moran’s I statistics to identify agritourism and direct-to-consumer sales hotspots in the United States and a Seemingly-Unrelated-Regression Spatial Durbin Model to examine the association between agritourism and direct farm sales to consumers. We find that agritourism and direct sales reinforce each other within the same county but not consistently across neighboring counties.

Authors: Claudia Schmidt, Zheng Tian, Lisa Chase, Chadley Hollas and Stephan J. Goetz

Publication: Agricultural and Resource Economics Review Date Published: April 17, 2023

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The NET Effect: Members of the National Extension Tourism Network Help Raise the Bar in Sustainable Tourism and Outdoor Recreation

This 57-page publication is available here as a Flipping Book or here as a PDF (6.8MB). It contains eight case studies that explore innovative Cooperative Extension and Sea Grant work in sustainable tourism and outdoor recreation. It features work being done in Georgia, Michigan, Minnesota, Oregon, South Carolina, Utah, Vermont, and West Virginia.

The magazine is an outcome of a partnership of the National Extension Tourism (NET) design team, the Northeast Regional Center for Rural Development (NERCRD), and the New Technologies for Ag Extension (NTAE) grant program.

Authors: Heather Martin, Rose Hayden-Smith, and Kristen Devlin

Publication: Published by the Extension Foundation Date Published: January 22, 2023

Tags: NET, NTAE

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The U.S. Recreation Economy: Data, COVID-19, and Implications for Extension

The breadth, depth, and speed of the economic collapse associated with the COVID-19 pandemic was unprecedented in economic history. No sector was hit harder than Leisure and Hospitality, which accounts for the economic core of tourism and recreation-based activity. Only recently has employment in this sector begun to show signs of recovery toward pre-pandemic levels. Here we document the importance of the Leisure and Hospitality sector to the economy and identify impacts from the pandemic and recovery, at both state and local (county) levels. Selected implications for Extension Services programming by Land- and Sea-Grant institutions are highlighted.

Authors: Stephan J. Goetz, Luyi Han, Daniel Eades, Jason Entsminger, Doug Arbogast

Publication: 2021 NET Conference Proceedings Date Published: October 4, 2022

Tags: COVID-19

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