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Insights on Agritourism Among Producers in Western U.S. States: Evidence from the 2024 National Agritourism Producer Survey

This report presents findings from the 2024 National Agritourism Producer Survey, conducted in part to address the type of knowledge gaps just identified. The survey questionnaire was developed by Cooperative Extension researchers as part of a larger project aimed at defining and enhancing the agritourism support system in the United States. The online survey was open from March through August 2024, and 2,139 agritourism operators across the United States responded. A total of 136 survey participants identified themselves as being in a Western region states by reporting the postal (ZIP) code of their farm. (To access the national-level findings, visit this page.)

This survey is part of a larger project aimed at defining and enhancing the agritourism support system in the United States. The primary objective of conducting this survey was to identify areas where targeted interventions and programs can support agritourism development. Respondents were asked to evaluate several critical factors that impact their agritourism business. This included rating the degree to which they felt different aspects of the environment pose a challenge to developing agritourism in their region, tourism features of the region in which they operate, the socio-cultural environment in which they operate, and their views on how challenging the regulatory landscape is to their agritourism business.

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Insights on Agritourism Among Maine Producers: Evidence from the 2024 National Agritourism Producer Survey

This report presents Maine-specific findings from the 2024 National Agritourism Producer Survey, conducted in part to address the type of knowledge gaps just identified. The online survey was open from March through August 2024, and 2,139 agritourism operators across the United States responded. A total of 94 survey participants identified themselves as being in Maine by reporting the postal (ZIP) code of their farm.

Authors: Jason Entsminger (University of Maine); Claudia Schmidt (Penn State and NERCRD; Sarah Cornelisse and Jackie Schweichler (Penn State)

Publication: Published by NERCRD Date Published: May 2, 2025

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Insights on Agritourism Among US Producers: Evidence from the 2024 National Agritourism Producer Survey 

This report presents findings from the 2024 National Agritourism Producer Survey. The survey questionnaire was developed by researchers from Penn State, the University of Maine, the University of Vermont, and Oklahoma State University. This survey is part of a larger project aimed at defining and enhancing the agritourism support system in the United States. The primary objective of conducting this survey was to identify areas where targeted interventions and programs can support agritourism development across the country. A webinar about the findings took place on April 23, 2025, and was recorded. Access the recording here.

Authors: Claudia Schmidt (Penn State and NERCRD), Jason Entsminger (University of Maine), Sarah Cornelisse and Jackie Schweichler (Penn State)

Publication: Published by NERCRD Date Published: April 21, 2025

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Explaining the Urban-Rural Export Gap: Evidence from U.S. Firms

Abstract: The U.S. urban-rural export gap is important given the share of manufactured goods in exports, the rural concentration of manufacturing activity, and recent federal investments in place-based policy. These investments raise questions about the size of the export gap and whether it is explained by differences in endowments or inherent rural disadvantages. Confidential trade data linked with business survey data alongside county-level variables allow an Oaxaca-Blinder decomposition of the export gapUrban factors compensate for a less trade favorable industry mix, including the advantages of urban scale in export performance which may be insurmountable for rural areas.

Authors: Luyi Han, Timothy R. Wojan, Zheng Tian, Stephan J. Goetz

Publication: Journal of the Agricultural and Applied Economics Association Date Published: March 30, 2025

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Minority-Owned Businesses: Insights from States in the Northeastern Region

This research report was developed as part of the USDA NIFA-funded project, “Factors Affecting the Success of Female and Minority Rural Entrepreneurs and Rural Economic Vitality.” The project, led by Dr. Heather M. Stephens, West Virginia University, seeks to provide insights into female and minority entrepreneurship to help key stakeholders develop policies and programs to support their success. This report provides detailed information about minority-owned businesses in the Northeast region. By highlighting the differences in minority entrepreneurship across the region, this report can support the development of policies to promote minority business development.

Authors: Xiaoyin Li, Heather M. Stephens, and Stephan J. Goetz

Publication: NERCRD Data Brief Date Published: October 22, 2024

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The Complex Picture of Caregivers Health and Well-Being in the Northeast Region

This “Research Snapshot” explores the health and well-being of caregivers in the Northeast Region, as reported by households as part of the “NER-Stat: Caregiving Survey” — a regional household survey that the North Central Regional Center for Rural Development (NCRCRD) conducted in collaboration with Northeast Regional Center for Rural Development (NERCRD), The Ohio State University and the National Farm Medicine Center. The survey was conducted in 2023 with 4,480 responses from the 13 states of the Northeast Region through a Qualtrics online panel. Since the caregiving needs of children and adults vary, the researchers explored variations on supports used based on the type of care provided. The dataset that this brief draws upon is also available online here: https://purr.purdue.edu/publications/4491/1

To learn more about this research and to access other briefs in this caregiving series, click here.

To access the version of this brief that focuses on the North Central U.S. region, click here.

Authors: Elena Pojman, Florence Becot, and Shoshanah Inwood

Publication: NERCRD Research Brief Date Published: October 17, 2024

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What supports do caregivers in the Northeast use and what support do they still need?

This “Research Snapshot” explores the supports that caregivers use and the supports they still need, as reported by households as part of the “NER-Stat: Caregiving Survey” — a regional household survey that the North Central Regional Center for Rural Development (NCRCRD) conducted in collaboration with Northeast Regional Center for Rural Development (NERCRD), The Ohio State University and the National Farm Medicine Center. The survey was conducted in 2023 with 4,480 responses from the 13 states of the Northeast Region through a Qualtrics online panel. Since the caregiving needs of children and adults vary, the researchers explored variations on supports used based on the type of care provided. The dataset that this brief draws upon is also available online here: https://purr.purdue.edu/publications/4491/1

To learn more about this research and to access other briefs in this caregiving series, click here.

To access a version of this brief that focuses on the North Central U.S., click here.

Authors: Emily Southard, Florence Becot, Shoshanah Inwood

Publication: NERCRD Research Brief Date Published: October 9, 2024

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Insights and oversights: Behind the data on agritourism and direct sales in the United States

Abstract: Agritourism is growing worldwide as farmers and ranchers seek alternative sources of revenue, and consumer demand for agricultural experiences is on the rise. Understanding this sector is important for policymakers, researchers, agricultural service providers, and others seeking to support farm viability and rural entrepreneurship. However, in the U.S., this support is hampered by the lack of a clear definition and consistent, comprehensive means for measuring the agritourism sector. The best available data for the U.S. are from the quinquennial U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS)’s Census of Agriculture. However, the two questions used by the Census of Agriculture that relate to agritourism are worded in ways that limit a comprehensive understanding of the size and scope of the sector. To illustrate the limitations, we highlight cases from two U.S. states (Texas and Vermont), where different forms of agritourism are present. One such form, hunting, is included in the USDA’s economic assessments of agritourism; another, pick-your-own berries, is not. Along with tastings and purchases of locally grown products, this falls in the category of direct sales. The discrep­ancy can result in misrepresentation and misinter­pretation of the data in analyses and subsequent publications with distorted policy recommenda­tions related to agritourism. We discuss these cases alongside recommendations on how to more accurately measure, and support, agritourism development in the U.S.

Authors: Chadley R. Hollas, Claudia Schmidt, Zheng Tian, Stephan J. Goetz, and Lisa Chase

Publication: Journal of Agriculture, Food Systems, and Community Development Date Published: August 26, 2024

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Land-Grant University Capacity to Support Recreation Economies in National Forest Gateway Communities

This report was developed by Doug Arbogast, Rural Tourism Specialist, West Virginia University Extension Service, with support from the Extension Foundation, Regional Rural Development Centers (RRDCs), and the members of the National Extension Outdoor Recreation Working Group (NEORWG). It describes findings from an assessment conducted in 2024 of the capacity of Land Grant Universities to provide both Extension and research support for the development of recreation economies, and to determine the places in each RRDC region best positioned to deploy resources for program implementation. Arbogast’s analysis also includes two map resources:

  • A data dashboard showing USDA RD investments already made in counties that contain a national forest.
  • A map designed to identify opportunities for USDA Partnerships (Extension, Forest Service, and Rural Development) to support the development of recreation economies in gateway communities to U.S. National Forests. This map’s layers include Land Grant institutions that responded to the recreation economy survey, USDA Rural Development locations, USDA Forest Service locations, National Forest gateway communities, and regions served by the National Extension Tourism Network and the RRDCs.

Authors: Doug Arbogast, West Virginia University

Publication: Published by Extension Foundation and NERCRD Date Published: September 20, 2024

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2023 National Extension Tourism Conference Proceedings

With administrative support from the Northeast Regional Center for Rural Development, the National Extension Tourism Network (NET) has published proceedings from its 2023 national conference, which took place in Milwaukee, WI, September 24-27, 2023.

Authors: Edited by: Lisa Chase, Natalie Chin, Douglas Arbogast, Gwynn Stewart, Ann Savage, Mercedes Fraser

Publication: Published by the National Extension Tourism Network Date Published: September 18, 2024

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